Creator of Qtica Products Honored

October 19, 2007

FOR IMMEDIATE RELEASE

Creator of Zoya and Qtica Products Honored for 25-Year Professional Affiliation

Michael Reyzis, founder and president of Art of Beauty, Inc. has been recognized for 25 years of certification with the American Society for Clinical Pathology Board of Registry (ASCP). Mr. Reyzis, an advanced chemist, developed and patented many of the company’s most successful products, including the industry’s first effective fast-drying top coat and one of the first successful lines of toxin free nail polish.

Since founding the company more than 20 years ago, Mr. Reyzis has been committed to building upon his early success to develop more products that fit within the company philosophy of “healthy beauty.” The ASCP, which sponsors close to 400 workshops, symposia, teleconferences and self-study programs annually, has been an important resource to Mr. Reyzis for many years.

“There is no doubt that my involvement with the ASCP has helped us to create better, healthier, and safer products for our customers,” Mr. Reyzis said. “Every woman who uses our products has benefited.”The ASCP is a professional society with 140,000 member pathologist and laboratory professionals. Founded in 1922, the ASCP provides excellence in education, certification, and advocacy on behalf of patients, pathologists, and laboratory professionals.

Zoya, Qtica and Qtica Smart Spa are distinctive brands of Art of Beauty, Inc., a privately held company based in Cleveland, Ohio. Additional brands include Zoya Hot Lips, Qtica Smart Spa, and Nocti. Art of Beauty products are sold exclusively through fine salons and spas throughout the U.S., Canada, and the United Kingdom or online at www.zoya.com and www.qtica.com.